Distracted driving researchers are saying that improved in-vehicle technology is taking drivers' hands off the wheel and their eyes off the road.
The AAA Traffic Safety Foundation says it's estimated that one in three adults now has advanced technology in their cars.
AAA and the University of Utah studied 120 drivers trying to use the technology found in 2017 model cars. Of the 30 vehicles tested, 23 demanded "high" or "very high" driver attention to use the tech, and distracted some drivers for as long as 40 seconds.
In a statement, the automotive industry takes issue with the study, saying the technology is meant to help drivers keep their eyes on the road, not on their portable phones.
Some automakers require vehicles to be stopped in order to type in navigation or complicated commands, but AAA says 40 percent of the cars it tested allowed the driver to type in those commands while in motion.